01 / The core
Fits that earn the repeat.
Tees, layers, and relaxed separates built around movement, uncomplicated styling, and silhouettes you can reach for all week.
Basics, but make them fun
Everyday basics, shaped for real life.
29 Wild hearts makes easy, elevated staples in considered small batches—comfortable enough for repeat wear and playful enough to feel like you.
First drop
Small batch. Big rotation.
Our promise
New label. Clear standards.
01
Fewer, better pieces
Focused drops of dependable staples instead of an endless, noisy catalog.
02
Honest small batches
Thoughtful production runs help us learn, refine fit, and avoid unnecessary excess.
03
No wardrobe homework
Straightforward silhouettes and easy pairings designed to work with what you own.
The 29 Wild hearts method
A small wardrobe with plenty of range.
02 / The palette
Quiet colors, lively combinations.
A grounded palette makes mixing easy; playful details stop it feeling overly serious.
03 / The drop
Made in considered runs.
Small-batch launches keep each edit focused while giving us room to improve with every release.
Ready when you are
Find your new everyday uniform.
Start with one easy staple or build a full rotation. 29 Wild hearts keeps getting dressed refreshingly simple.
Shop 29 Wild hearts