Our story

The shape of everyday.

About 29 Wild hearts

29 Wild hearts makes elevated everyday clothing with a playful point of view. We focus on the pieces that do the most work in a wardrobe: easy layers, relaxed shapes, and dependable staples worth wearing on repeat.

Our approach

We launch in considered small batches rather than filling an endless catalog. That keeps every edit focused, reduces unnecessary excess, and gives us room to listen and refine each release.

Made for real life

29 Wild hearts is designed to make getting dressed feel lighter. Straightforward silhouettes, grounded colors, and lively details help every piece work with what you already own.

Questions?

Visit our FAQ for help with fit, shipping, returns, and caring for your 29 Wild hearts pieces.